Zilliant with another 12 million round

Filed in archive Technology on January 19, 2005

It seems profit optimizing technology can still attract investors and buyers alike. Zilliant announced a US$ 12 million round with Cardinal Venture Capital, and the company's existing investors - JP Morgan Partners, Austin Ventures, and Trellis Partners.

We have had some more info to this industry here. One trip to Safeway (a grocery chain) makes it very visible how powerful the pricing power can be. These supermarkets features for each item at least three prices (Member/ Non-Member/ Bulk [2+items]). It's almost impossible to evaluate three different prices while doing a weekend shopping.