Paul Allen has an advice for all multi-entrepreneurs to craft a company strategy - simply envision your companies long-term development in press releases.

"I advise CEOs to personally craft their company strategy. My favorite way to do this is not to write a 20 page document that no one will ever read, but simply to make a list of all the press release headlines they hope to issue during the next two years. What key announcements do they hope to make? Partnerships? Key Hires? Revenue Growth Announcements? Funding Events?

You can do this in a few hours."

Personally the power of press release is somehow vanishing (think blogging) but I love the idea to save the time to write a business plan and invest the time in a better sales team (see entry before). :-)