why is netflix leading the pack?

Filed in archive Entrepreneurship on August 4, 2004

Source: www.colleges.com

Andrew at alteraxion has a great piece of analysis of Netflix's success:

"customerIf you are running any kind of Internet business then you'd better make sure that it's a customer-centric one. If the offline customer is King then the online customer is Emperor. If you still believe that you're in the business of selling products or services then you'd better rethink matters quickly. You're in the business of delivering extraordinary customer experiences and customers will part with their hard earned cash only when you have gotten this part right. Always remember that your customers can build you a castle or dig you a grave and that the decision is not theirs but yours."