who believed in Overture?
Filed in archive Venture Capital by tj on January 19, 2004
"Yahoo's fourth-quarter revenue gains flowed largely from its $1.8 billion acquisition of Overture Services, a deal that closed in early October.
Overture operates a commercial database that delivers relevant ads to search engines. The service has become one of the most popular advertising vehicles on the Internet, providing an additional boost to Yahoo's fortunes.
The advantages of owning Overture "are even more compelling than we initially thought," Susan Decker, Yahoo's chief financial officer, told analysts during a conference call. "
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