Filed in archive Entrepreneurship by tj on August 27, 2004

Tegan mails in his success story:

"Looking to launch a brand new label from scratch in the high profile commodity beer industry? Don't intend to spend a cent on advertising, traditional marketing or even have a brewery? You must either be a sadist or a genius!

Liam Mulhall and his business partners founded Brewtopia, in 2002. He had no product, no distribution channels and minimal funding. How did he do it? He built the company up-side down. By assembling an initial database of 140 friends and associates online at www.blowfly.com.au, Brewtopia managed to create a demand for their product, Blowfly beer, well before it existed.

Great success story indeed!

Related Entries:

Thinking about recruiting - 18 August 2005
Fab Friday: Viral Marketing Ain't Free - 10 November 2006
Fab Friday: Viral Marketing Ain't Free - 10 November 2006
10 Essential Things to Boost Viral Marketing - 11 November 2006
Create the Hottest Marketing Buzz and Sell like Crazy - 13 December 2006

« are we back in 1999? | Main | Can Korea Be Kingpin Of O... »

Permalink: viral marketing par excellence

Tags: viral marketing entrepreneurship excellence technology viral+marketing marketing+excellence venture+

Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/3009

Addthis

Ask

Blinklist

del.icio.us

Digg

Fark

Facebook

Google

Lycos

Ma.gnolia

Mr Wong

Netscape

Netvousz

Newsvine

StumbleUpon

Slashdot

Tailrank

Technorati

Wink

Yahoo

Vote for viral marketing par excellence:

Currently 8.00/10
1
2
3
4
5
6
7
8
9
10

Rating: 8.00 out of 2 vote(s) cast.

Response from: Andy Wibbels (08/30/04 11:39pm)

I think you want to add an '.au' to the end of that domain name: http://www.blowfly.com.au/

Just a dot-com takes you to site on fighting pararistes infestation in sheep.

Great site!

Add your response to viral marketing par excellence:

Name: *

Email: (will never be shown)*

URL:

(* marked fields are required)

Notify me if more comments appear?

Subscribe to TJ's Weblog newsletter? (Newsletters are sent out weekly).

Remember me

Security Code: *
(Please help us to sort out spam.)

Please enter your comment here: (Sorry, no HTML is allowed - URLs will be made clickable automatically if you add http:// to your URL.)

We welcome your comments, however all comments are moderated. Offensive or off-topic comments will be deleted and not displayed.

Share It

Use the search to look for other interesting posts

Contributors (Last 90 days)

Donald Greg (3)
Greg Cruey (11)
Creative Weblogging (5)

This site has 1829 entries and is powered by Creative Weblogging since June 2003.

Our Editors recommend

Disclaimer

Some of the contents of this site are protected Creative Weblogging Inc. 2004-2010.

Check out our Sponsored Blogs!

Business Computer Blog (UK)

Are you interested in writing a blog in our network?

See which positions are currently open.

Testimonials

'After visiting your site, I feel that your articles are very enriching and aspiring, and I learnt a lot after reading your articles on entrepreneurship...'

Asia, Singapore

'I really look forward to reading content from your site. You really do a great job of keeping yourself and (your readers like myself) ahead of the pack.' Asia, India

'...very inspiring! Really like your site!' Europe, Netherlands

'BTW I m addicted to your website :)' Europe, France