viral marketing par excellence
Filed in archive Entrepreneurship on August 27, 2004
Tegan mails in his success story:
"Looking to launch a brand new label from scratch in the high profile commodity beer industry? Don't intend to spend a cent on advertising, traditional marketing or even have a brewery? You must either be a sadist or a genius!
Liam Mulhall and his business partners founded Brewtopia, in 2002. He had no product, no distribution channels and minimal funding. How did he do it? He built the company up-side down. By assembling an initial database of 140 friends and associates online at www.blowfly.com.au, Brewtopia managed to create a demand for their product, Blowfly beer, well before it existed.
Great success story indeed!
Liam Mulhall and his business partners founded Brewtopia, in 2002. He had no product, no distribution channels and minimal funding. How did he do it? He built the company up-side down. By assembling an initial database of 140 friends and associates online at www.blowfly.com.au, Brewtopia managed to create a demand for their product, Blowfly beer, well before it existed.
Permalink: viral marketing par excellence
Tags: viral marketing entrepreneurship excellence technology viral+marketing marketing+excellence venture+
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Response from:
Andy Wibbels
(08/31/04 12:39am)
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Just a dot-com takes you to site on fighting pararistes infestation in sheep.
Great site!