Valuecklick consolidates the market:

"ValueClick, an online advertising agency, said yesterday that it had agreed to buy Fastclick for $214 million in stock to create the largest online advertising-network company.

Fastclick shareholders will receive 0.7928 share of ValueClick for every Fastclick share they hold, the companies said yesterday. The exchange values Fastclick shares at $10.11 each.

Fastclick will provide ValueClick with more than 9,000 Web sites reaching more than 112 million Internet users, and the combination will provide about $4 million a year in savings, the companies said."

What a nice marriage - even the names are so similiar - this acquisition can't go wrong :)