Brad Feld has had a longer post a while ago, why he had invested in Newsgator Online Services (the company is really more than the ubiquitous Outlook plug-in he argues). I missed it still pretty worth browsing through....

"Now - while Greg's vision is broad and his technical skills amazing - he'd be the first to admit that NewsGator hasn't packaged and promoted their various products in the most effective way. We're already hard at work on this - expect a steady stream of product announcements in the next few months as we roll out new products to more clearly package and expose all of the technologies NewsGator has built. Existing NewsGator customers should expect to benefit broadly from this - we intend to be fanatically loyal to all of our customers - especially our early ones. We're also extremely interested in finding out how people are using NewsGator and NGOS, as well as what they are looking for in the future products."