"Why aren't we hearing about this trend? It is precisely because of the nature of this new wave of start-ups. Since they buy existing product off the shelf for low prices, they need relatively little start-up money. Technology start-ups have moved from the world of venture capital and IPO's to the land of bootstrapping. Malik tells of one tech company start-up that needed only $40,000 to get up and running. George Gendron calls bootstrapping entrepreneurship in its purest form. "It's the transformation of human capital into financial capital, sweat equity into bankable equity. That's what we mean when we talk about 'creating value."