Just a couple of days ago I had this piece about how to form a board of directors now Pegasus News applies this to the "New Media Company":

"A staff and board of advisers of englightened media people and bloggers such as Jeff Jarvis, Jay Rosen, elizabeth Osder, Susan Mernit, Matt Welch, Howard Owens, Robert Cox, Steve Rubel, John Battelle, James Lileks, Bob Somerby, Dan Gillmor, and many others who walk the talk.

Thirteen names. So far eight have read/followed some piece of our work and/or advised us. Ten are quoted in our business plan. We're working on the rest. I think it would be presumptuous on my part to say that I'd hire any of them. I'd welcome any of them as partners or advisors.

Just as importantly, many other smart folks who aren't on this list have contributed to our plan. Most of them you've never heard of, but they've been sweating away in the media machine for some time, looking for a better way.

Also, in terms of inspirations outside this list, I'd add Tim Oren, Tim Porter, Evelyn Rodriguez, Russell Buckley, Sammy Papert, Ed Cone, Alan Nelson, Vin Crosbie and Hugh MacLeod." Great!