the future of TV

Filed in archive Technology on December 13, 2003

Dan Gillmor has some interesting perspectives of the future of TV using Hongkong as the test marketplace. Especially the pricing model is innovative - Digital TV in Hongkong is sold on a per channel basis!

"Channels range in price from about $1.30 to $5 a month, and higher in a couple of cases. PCCW and its content providers share the revenues in a formula that isn't disclosed."

"This approach is appealing in many ways. First, it gives the choice to the customer. Second, it allows the operator of the system to slice programming into some smaller niches where the audience might be smaller but where there's still a way for everyone to come out with what they want -- revenues for the programming company and the delivery service (which is what PCCW becomes with this system) and, of course, cost savings for the home customer."