Patrick sends in a recap of a recent panel discussion of the state of the media industry at USA Today. No surprises here but good comments though:

"Q: What do you see happening next in video and television?

Ramsay: The video world is lagging behind the music world in terms of this revolution that's occurring. It's actually evolving in very similar ways, but it's several years behind because of the technology. Obviously, video takes up a lot more bandwidth, and it's harder to distribute.

But there's no question in my mind that over the next few years, we're going to see a massive shift toward getting access to video content via broadband. You're going to see the same kinds of friction-free, self-publishing dynamic starting to happen. It's already happening. You can get on the Internet, and you can publish your video; you can make it available to anybody.

And it won't be too long before you'll be able to do that and charge for it. All the things that occur today in music are going to occur in video.

Q: If people have total control over their entertainment, how does advertising fit in?

Hendra: It isn't going to happen at 3 o'clock on Friday; everything's suddenly going to be a new paradigm. But I do think the next three to five years, we're going to see a massive restructuring. What's got to take place is big changes on the advertisers' side. They have to decide that they're going to join this transformational process, and they're going to change the way that they do things in terms of marketing and advertising."