Response from: Dr. Joel Block

Hey, Gang, what do you think of this, genius or plain nuts? Honeymooners Meeting On New I-Dating Site To Receive Unexpected “Wedding Gift”! Best place to meet future spouses is on an I-dating Site using ButterfliesAgain compatibility test software. True! Such sites are authorized to offer engaged couples who met as a result of taking the ButterfliesAgain test, a complimentary Las Vegas, Honeymoon. For full details, go to ButterfliesAgain.com. Honeymoon Incentive For Couples Meeting On Any I-Dating Site Using Butterflies Again Software! Amidst an industry starting to experience drop offs in enrollments --a powerful incentive is being offered to bring them back. It’s an absolutely complimentary Honeymoon from the distributors of the new upstart I-dating software, ButterfliesAgain. “Ideally it will draw many more singles to sites using the ButterfliesAgain Compatibility test” states Dr. Joel Block, creator of the test. “Our intention is to try and stop ‘industry bleeding’ by daring to do what others up to now, have not dared to do”. Block went on to stress that I-dating sites will not have to pay anything extra for this offer. “We cover every thing. They use our test, we pay for the honeymoon,” he added. Effective April 1, 2009, couples meeting on any I-dating or social networking web site using the much-in-demand Butterflies Again compatibility test will be gifted with the honey moon trip to Las Vegas. It will be 7-days long and include round trip airfare for two, accommodations in a luxury hotel, and $1,000.00 in spending money. Dr. Block, went on to emphasize "This is not a contest. This offer is sincere and will extend to any and all newly-married or about to be married couples who met on a website using our ButterfliesAgain test." Offer will be in effect till July 30, 2009. Certain conditions requiring proof of marriage or intent to marry will apply. Broken engagements may require repayment of honeymoon costs. Dr. Block admitted, “This could cost us a fortune, but it is money we are thrilled to spend. When lots of marriages result from using our software, it underscores the test’s effectiveness. All sites using ButterfliesAgain software can use this offer to stimulate more traffic and higher conversions to
their websites”.

Response from: Dr. Joel Block

Hi, it's me again. Want to give you a sense of how tough this business is: DR. JOEL BLOCK CHALLENGES DR. JAMES HOURAN TO DEVELOP A TEST MORE EFFECTIVE THAN BUTTERFLIES AGAIN! Calls this the “Rocky 7” Of Dating Site Software!
Who Is the Talker? Who is the Squawker?
For those who have been following one of the most heated I-dating software debates in recent years between Dr. Joel Block and Dr. James Houran, stand-by! The sparring may soon turn into a championship fight. The combatants are Dr. Joel Block and Dr. James Houran, both luminaries in their field. Block has offered a stunning announcement: He is willing to pit his ButterfliesAgain test against any test that Houran can come up with. According to Block who is regarded as one of the nation's leading authorities on relationships, "Houran has tried to knock him out with jabs and hooks thrown at him in the form of mathematical models and statistics.” Block has hit back with his widely-regarded expertise on matters of love. Block maintains that the real proof is not Houran’s talk about statistics that many people will find confusing. “It is about how my test functions in real life and my insistence that ButterfliesAgain is designed to engage people as well as match them. This is an attribute completely ignored by my detractor.” "I hereby challenge Dr. Houran to take a full six months to create a test that is as brief and engaging as mine and that produces more effective matches than mine!”. Furthermore, continued Block, "I believe matches need to be supported by a relationship expert. I will support my matches and I will expect Dr. Houran to support his. We will take our tests and support programs out of the lab and into real life— a venue where outcome REALLY matters. Also, Instead of peer review, let’s measure each of our test’s effectiveness and success by reviews given by actual I-dating site subscribers” "Assuming Dr. Houran accepts my offer,” Block concluded, “both tests are to be placed on mutually agreeable sites in six months. In addition to the follow-up reviews with participants, the results should also be measured by stability of enrollment and subscriber satisfaction with the quality of matches.”