tailoring media content

Filed in archive Technology on April 14, 2004

We have had this topic several times here and indeed the trend is obvious in my eyes - only tailored media will survive the pressure from the internet. This time it's TV, some days ago MyDTV got a $7 million infusion from WaldenVC. MyDTV helps consumers and advertisers to filter out the most interesting content.

"Take the tedium out of looking for your favorite programming. Enter your favorite topics and keywords and TV agent scans hundreds of channels to bring you only the programming that you like and want. When TV AGENT finds a show or segment that matches your interest, you receive an alert on whatever channel you are watching. You can then click to go directly to the recommended program, or continue watching your current program."