tailored radio content

Filed in archive Entrepreneurship on April 5, 2004

German media is reporting today about Road Radio a nascent German radio station that is dedicated to report on automotive/ automobile issues only. So far it has three employees and operates on a shoestring basis broadcasting via the web. Road Radio plans to launch a terrestrial frequency soon.

As discussed here earlier media channels are increasingly tailoring their content in order to appeal to customers. I guess we will see more niche radio stations in future...