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Sponsored Posts - Yes or NO?
Filed in archive Technology by tj on December 23, 2005
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As you know - or do not yet - we do sponsored posts at our network.

The deal is very simple - we get a piece of custom information about our sponsor. This information is then compiled into a post and labelled 'Sponsored Post'. The idea is to mention a sponsored product and never to sneak it into your mind.

We never endorse a product because it is sponsored!

However if we like something and have tested it we do endorse something, The sole reason is we like it not because it is a sponsor.

Now Karly sends in this comment:

"TJ
I love your stuff, but what's with these "sponsored posts"?
I mean, can anyone come along and pay you to blog? Or are we meant to think that you only agree to this kind of thing if you endorse the product? And if so, why don't you blog about them without them sponsoring you?
There seems to be a line here and you've crossed it IMO."
I realize the line we draw between compiling a sponsored post and then adding our personal opinion, because we like it and not because it is sponsored, might be hard to see. Much harder than I would expect.

What do you think?

Permalink: Sponsored Posts - Yes or NO?
Tags: sponsored  posts  entrepreneurship  technology  2003  sponsored+posts  venture+capital  please+enter 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/12824
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