The debate is on! Or, at least the debate will be on early next month at CMO 2007, a forum hosted by Red Herring which plans to attract 200 CMOs and other experts from the technology and communication industries.

Details about this important industry event: CMO 2007: 'The Evolution of the CMO' - Competitive Strategies of an Ever Changing Sector in Carlsbad, CA February 4-6

Exclusive, Invitation-Only Event Gathers Top Marketing Experts for 3 Days of Insights and Debates About the Evolution of the CMO

Belmont, CA -- (BusinessWire) - 01/15/2007

Summary:
From February 4-6, 2007 in Carlsbad, California, Red Herring will host its CMO 2007 forum, an exclusive gathering of Chief Marketing Officers and senior marketing executives. Drawing 200 CMOs, senior marketing executives and marketing experts from the technology and communications industries, CMO 2007 will address the strategies and concerns of marketing executives in the internet age. Rapid transformation and consolidation in the tech and telco sectors is challenging global marketers to better anticipate, address and pre-empt new competitive threats, market intrusions and category contenders. Upstarts, innovators and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences and cost structures to the market. CMO 2007 provides the insights and resources to help position firms in this highly competitive environment.

Who:
CMO 2007 will bring together 200 CMOs, senior marketing executives and marketing experts from the technology and communications industries. Highlights include presentations by distinguished industry professionals such as Henri Richard, Chief Sales & Marketing Officer, Advanced Micro Devices; John Giere, Chief Marketing Officer, Alcatel-Lucent; Shawn Dennis, Vice President Global Branding, Dell Computer Corporation; David Lawee, Vice President of Marketing, Google; Dan Henson, Vice President & CMO, General Electric; Lauren Flaherty, Chief Marketing Officer, Nortel Networks; Arun Sinha, Vice President & CMO, Pitney Bowes; Renetta McCann, Chief Executive Officer, Starcom MediaVest Group; Kathryn Hanson, CMO, Red Herring and Larry Weber, Chairman & CEO, W2 Group.

What:
By fostering debates with industry leaders and spotlighting dynamic market changes, CMO 2007 will provide extraordinary insight from lessons learned to perspectives on the future. Topics at CMO 2007 will evolve around Search Marketing 2.0, Mobile Marketing, The DNA of the New CMO, Low Budget Marketing Programs with Impact, Innovation and the Marketing Budget, Art of Scientific Marketing, Web 2.0: the Next Frontier and Perpetual Technology Innovators: How They Stay Relevant and Robust. CMO 2007 also offers an entertaining social program and networking opportunities ranging from a kick-off golf tournament on the first day to evening cocktail and dinner parties. For more information or to request an invitation, go to http://www.cmo2007.com/.

When and Where:
Four Seasons Aviara, Carlsbad, CA. February 4 - 6, 2007

Conference Contact: Anam Alpenia, Red Herring at: aalpenia@redherring.com phone +1 (650) 585 3411

Media Contact: For Accreditations and Public Affairs, please contact Xenia von Wedel, Terpin Communications at Xenia@terpin.com, phone +1 (415) 595-2030

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily news and information service, and major events for technology leaders around the globe. Red Herring provides an insider's access to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy. It also facilitates interactions of the leaders of the new technologies to help speed up and crystallize entrepreneurial success. More information about Red Herring is available on the Internet at www.redherring.com.

Sponsored by Red Herring