social software again
Filed in archive Technology by tj on May 23, 2004
It's interesting enough that well-funded Spoke hasn't been able to add new customers but more importantly, only 25,000 of the 18 million �people in the network� have signed up, so most people in their network (99.8%) don�t even have a correct/approved profile.
Meanwhile I got more insight from Chris about the aim of Spoke's business model:
"We have worked extensively with Stanford sociologist Mark Granovetter, the pioneer in the study of weak ties and a key member of our advisory board, to figure out how we can deliver the most value to users of our network, and designed a system directed at this goal. The primacy of privacy as a key part of that value has been clear from the beginning, which is why we spend time and resources in building features that could limit the short-term growth of the network in favor of building long-term value. We don�t think that you should have to email all your friends and acquaintances to establish the fact that you already have a relationship. (We do of course encourage Spoke users to invite others to try the system, though, and allow them to do �contacts cleaning� if they wish.) We believe that declared ties are relevant, and to facilitate them, we allow creation of online profiles and an Inner Circle of only a few people who are particularly close to you."
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