SixApart to buy Livejournal

Filed in archive Venture Capital on January 5, 2005

Consolidation in the blogging industry? Om Malik reports on this deal:

"EXCLUSIVE: Folks have been predicting a big year for mergers and acquisitions in 2005, and we are starting the year with a bang. I have learned exclusively that Six Apart, the parent company behind hosted blogging service TypePad, and Moveable Type is about to acquire Live Journal, for an undisclosed amount. The deal is a mix of stock and cash, and could be announced sometime later this month, according to those close to the two companies. If the deal goes through, then Six Apart will become one of the largest weblog companies in the world, with nearly 6.5 million users. It also gives the company a very fighting chance against Google's Blogger and Microsoft's MSN Spaces.

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Live Journal was started by Brad Fitzpatrick back in 1999, long before Six Apart existed and blogging was all the rage. Live Journal, which is based in Portland, Oregon has 5.5 million users, though only a miniscule number are paying customers. Live Journal is very popular with teenagers and is built on an open source platform, and arguably is one of the largest open source projects on the web. Live Journal has been in talks with several other possible acquirers, though Six Apart is more of a natural fit. My sources tell me that all Live Journal employees are going to be retained."