Siemens says good-bye to Xelibri

Filed in archive Technology on May 25, 2004

As Siemens seems disappointed from sales of the new Xelibri line that has been planned as the second mobile for everyone it stops selling the brand:

"We'll continue to serve this market segment,'' Axel Schafmeister, a spokesman for Siemens's cellular business said in a telephone interview. While Siemens is abandoning the Xelibri brand, it will sell fashion phones under the Siemens name in future, he added."

"Siemens introduced the Xelibri in January last year to help boost its share of the market for more expensive, fashionable handsets. A lack of buyers caused full-year operating profit from mobile phones to drop 67 percent, Siemens said in November. "