shopping around pays

Filed in archive Global Economy on December 18, 2003

If you found yourself pondering about your personal shopping strategy during your latest Xmas shopping session, this might raise your mood:

"One of the study's key takeaways for people who have been tempted to try their hand at cherry-picking -- but doubted that it was worth the effort -- is that it can pay off handsomely. But shopping can really pay big-time dividends if shoppers buy a lot of the item or items that their research has shown to be offered at an excellent price. Put simply: If something shoppers need or want is dirt cheap, they should buy the biggest box, bottle or carton available, buy as many as they can afford, and find a way to make room for all the stuff in their basement or garage."