Rupert Murdoch in China
Filed in archive Global Economy by tj on May 20, 2008
, who worked for News Corp. (Star TV) in Beijing in the late 90s. It's a great insider story of Rupert Murdochs failed attempt to conquer the mainland. Most stories about Murdoch end with Rupert getting the deal done and transforming a long time money loosing operation into a global powerhouse.Not so in China in the last years. Star TV - the satellite broadcaster who started out in Hong Kong never really got enough distribution (satellite dishes are still not officially allowed, though they exists rather plentiful). Murdoch had done everything right and has courted the Chinese leadership over a decade. But to no avail. A billion or more is lost. However Rupert Murdoch found his third wife in the China adventure and added two new daughters to the family.
So it's a happy ending after all :)
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