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Entrepreneurship
by tj on November 25, 2003
This idea is a bit weird, but still smart. Thousands of TV Ads are produced, shown and abandoned again with little use after the campaign is over. A smart entrepreneur has started to buy ads and resell it with modifications (usually the ending) to clients that could have never dreamed of own TV spots.
" Schaff's company, Thought Equity, gives small companies access to top creative talent without the hefty price tag, but experts say the new ground Schaff is plowing is fraught with risk.Via N-C-Thoughts
Thought equity wipes the ads of all product and company references and resells them, typically for less than $10,000."
Permalink: recycling TV ads
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/499
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Vote for recycling TV ads:
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Rating: 6.00 out of 1 vote(s) cast.
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Response from:
Chari
(11/25/03 7:03pm)
Response from:
TJ
(11/25/03 9:52pm)
Hehe, now it has a reader -me :-) I've discovered your site from my referer logs. But now I have both your sites bookmarked. So I'll be watching you :-)
regards,
TJ
regards,
TJ
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Pleased to discover that n-c-thoughts has a reader! I've been using it primarily as a bookmarking device. Check out www.venchar.com (my regular blog) when you get a chance.
Like your posts (particularly the recent one on pricing technologies) and am subscribed to your feed - keep it coming!
Cheers,
Chari.