pricing strategies
Filed in archive Global Economy on July 28, 2003
Techdirt runs a good headline on a research paper about pricing strategies. Although I do not share the great concern about privacy issues, pointed out by the author, it gives good insight on how to implement a pricing strategy in consumer markets.
A good introduction into pricing from MIT is here.
I have written another entry about rationality of individual pricing and the endowment effect that might be of interest too - here .
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Tags: pricing strategies 2003 entrepreneurship technology pricing+strategies venture+capital please+enter
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Response from:
John Scott
(12/18/03 2:39pm)
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But the fact is, it's a dead wrong idea. Look at watches - does Rolex compete by lowering its prices? No - in fact, the higher the price the better. People don't like to wear $3 watches. Same with cars - Ford could put out a $500 car, but the price tag alone would scare people off.