I admit I would not have bet any money on Peerflix but apparently Battery Ventures sees this differently:

"DVD-sharing startup Peerflix said Tuesday it received $8 million in a second round of funding to grow its operations and fuel its efforts to build tools for users to generate their own content.

Battery Ventures led the round, which was completed earlier this month, and also included first-round funders 3i Group and BV Capital.

Menlo Park, California-based Peerflix operates a peer-to-peer (P2P) network for sharing physical rather than digital goods. The company sprang from the market opportunity of swapping DVD collections that often sit on shelves unused. Some 60 percent of DVD owners only watch their movies an average of once or twice, according to a Peerflix survey."