Ed Sim has a great post that highlights the risk to overhype your company:

"When you have a grandiose launch you set high expectations for your company. As my colleague, Ben Tanen, put it, "they would have to be the next generation phone company" to deem their execution worthy of their launch. Anything short of that and they would be deemed a failure."

Great marketing as in the case of Cometa Networks can be a burden. Be sure not to oversell as buyers will expect extreme returns from your products.