outsource, outsource, outsource

Filed in archive Entrepreneurship on May 1, 2004

This is the new mantra. Well, I'm not talking about business process outsourcing to third world countries, it's about finding consultants that can help you leveraging your business.

This is the content of Seth Godin's new ebook. Well actually it's not a book rather a directory of wonderful things (read helpful consultants).

As Seth puts it:

"The first kind of Consultant: You ask what time it is and they start building you a watch. The second kind of consultant: You ask what time it is and they borrow your watch and tell you."

Seth lists hundreds of advertising, communications, inventors, sales and marketing and other specialists for you. The book also features a condensed version of his books Purple Cow and Free Prize Inside. You may download the book here.