vc
online market research
Filed in archive by tj on July 4, 2003
Online market research has become the prefered way of market research. Especially when the NYTimes runs an article (free registration required) about, it has become mainstream. But still the full range of internet technologies hasn't been adopted by market research companies. There is likely much more to come to find out about consumers.

Some thoughts:

  • "
    One reason online surveys are finding a receptive audience is that they are less intrusive than telephone surveys, allowing people to reply when covenient"

  • "All back office work is offloaded to the consumer"



Permalink: online market research
Tags: research  market  entrepreneurship  2003  technology  market+research  venture+capital  next+deal 
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Vote for online market research:

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Rating: 9.33 out of 3 vote(s) cast.
 
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