online market research

Filed in archive on July 4, 2003

Online market research has become the prefered way of market research. Especially when the NYTimes runs an article (free registration required) about, it has become mainstream. But still the full range of internet technologies hasn't been adopted by market research companies. There is likely much more to come to find out about consumers.

Some thoughts:

• "

  One reason online surveys are finding a receptive audience is that they are less intrusive than telephone surveys, allowing people to reply when covenient"




• "All back office work is offloaded to the consumer"