We are very happy to see Russell to start a new weblog with us covering the influence of mobile technology and location based services on marketing.

"Russell is a leading practitioner and commentator of mobile marketing."

"He has spent 15 years in marketing, working with some of the world's largest brands such as Coca-Cola, Diageo, BT, Texaco and Mars."

"In 2000 he helped found ZagMe, as Marketing Director of this VC funded start-up. ZagMe was recently described as one of the "Grand-Daddy's of mobile marketing" and they were certainly one of the first high profile companies in the sector. ZagMe launched a location based advertising channel in Lakeside and Bluewater shopping malls, where they sent direct marketing messages via SMS (Text message) from retailers in the malls to an opt-in consumer base of shoppers in the malls on that day. "