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Entrepreneurship
by tj on May 14, 2004
We are very happy to see Russell to start a new weblog with us covering the influence of mobile technology and location based services on marketing.
"Russell is a leading practitioner and commentator of mobile marketing."
"He has spent 15 years in marketing, working with some of the world's largest brands such as Coca-Cola, Diageo, BT, Texaco and Mars."
"In 2000 he helped found ZagMe, as Marketing Director of this VC funded start-up. ZagMe was recently described as one of the "Grand-Daddy's of mobile marketing" and they were certainly one of the first high profile companies in the sector. ZagMe launched a location based advertising channel in Lakeside and Bluewater shopping malls, where they sent direct marketing messages via SMS (Text message) from retailers in the malls to an opt-in consumer base of shoppers in the malls on that day. "
Permalink: new mobile weblog
Tags:
mobile
entrepreneurship
2003
technology
digital
venture+capital
mobile+technology
please+enter
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/1842
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