Response from: Jack Krupansky    (04/07/05 4:37pm)

If you've "Got Content" that readers crave, it absoluetly doesn't matter what the name is.

That said, and this being the off-the-wall blogosphere, clever and cute names and titles get bonus points.

If you wish to have a trademark that can be registered, then you need to avoid being "merely" descriptive.

Personally, I choose the more boring, descriptive, professional names for my blogs. And to preserve the ability to register a trademark, start with a unique brandname to which you append the descriptive text.

Also, you have to decide whether your name itself is an important part of your "brand" and should be part of the blog title.

-- Jack Krupansky

Response from: Timothy Lee    (04/08/05 11:21am)

I disagree with Jack. The name does matter for two reasons:

1) Branding - You want a name that can be developed into a recognizable and easily remembered brand. Ideally, part or all of a blog's URL should echo this name/brand.

If you are an author, artist, or consultant trying to develop your name as a brand, then your personal name should be part of the blog name.

2) Search Engine Positioning - A second reason is that a blog's name usually appears in the page title and is scored by search engines to determine placement.

After I realized this, I edited my blog title to incorporate the keywords 'Arkansas small business blog.' I might should have used this phrase as the blog title.