mobile marketing whitepaper

Filed in archive Technology on May 1, 2004

Russell just sent me his whitepaper about mobile marketing. It basically offers the experience of more than 1500 campaigns now out of business Zagme did during 2000/2001.

It offers some interesting lessons learned. Zagme had the vision of smart location based advertising. Zagme had 85.000 customers signed up and got some good advertisers. However the business model wasn't really smart and the company shared the fate of many dotcoms.

If you are interested you may order the paper here.