This article highlights the increasing adoption of the P2P distribution model by media companies.

"It's remarkable, the disparity between the labels' legal battle and their understanding that product is moving online and a desire to be at the fore of the movement."

While BigChampagne uses music download data for market research, Jun's promotion method is more direct. It distributes material to the top levels of the file-sharing universe--the more technical users who trade files on Internet Relay Chat and Usenet. "

BigChampagne seems to be a very interesting company, I never heard of them before although they are in business since 2000.