legal free music downloads?

Filed in archive Technology on October 18, 2004

According to this article from MediaDailyNews legal free downloads of music may become reality:

"Intent MediaWorks, an atlanta-based distributor of content over peer-to-peer file-sharing networks, believes that consumers shouldn't have to either pay or face legal trouble for the music and video content they download over peer-to-peer networks. So the technology company presented some major labels with a radical proposal: Let consumers download their clients' music for free, in exchange for receiving ads targeted by their file-sharing behavior.

As often mentioned before I'm a big believer in smart content/advertsing matching technology and I think that these plays together with powerful personalisation technology enable new revenue and business models. However it's never easy to be a pioneer...

Spotted by Lisa! Thanks!