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Technology
by tj on August 30, 2003
Technologyreview has an excellent article about location based services.
It introduces some interesting, although slow in take off, business models from AT&T's friend finder to NTT's navigation service. Germany has seen Mobiloco started with a major flaw, as mobiles you want to ping, must be preregistered as passive users.
I also educated myself in understanding Ekahau's business model.
It introduces some interesting, although slow in take off, business models from AT&T's friend finder to NTT's navigation service. Germany has seen Mobiloco started with a major flaw, as mobiles you want to ping, must be preregistered as passive users.
I also educated myself in understanding Ekahau's business model.
"To achieve this virtual docent delivery, Accenture employees drew a detailed map of the (Wi-Fi equipped) exhibit area---a process that can take an hour for every 1,000 square meters covered, says Korhonen. Once the map was uploaded into a computer, employees walked around the museum, clicking on the map every three meters and recording the network's signal strength."Thanks Patrick.
Permalink: issues of evolving location based services
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/311
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Vote for issues of evolving location based services:
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Rating: 7.00 out of 4 vote(s) cast.
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Response from:
TJ
(08/30/03 7:30pm)
Right, but does it really help? Mostly I have called a cab it helped pretty much to define a meeting point, like "..just in front of the red house number xx". With the accuracy of 120m with triangulation by most cellular providers it's more a pain than a help, isn't it?
Response from:
Mario
(08/31/03 4:41pm)
Due to the limitations of the phone networks, this implementation faces a few obstacles. Nonetheless, in my opinion success will be measured in the positive/negative response by the customers, who are the ones who will actually use this service or not.
Response from:
TJ
(08/31/03 5:01pm)
Totally your point :-) However would you bet money on it (= invest in such a company) actually?
Response from:
Mario
(08/31/03 6:03pm)
Currently I wouldn't. It is a high-risk venture which makes it unattractive to me. Although I think that the possible payoff in case of success might be worth the investment to some VC firms.
But to sum it up: I wouldn't invest in this company and according to your arguments I anticipate you wouldn't do so either :)
But to sum it up: I wouldn't invest in this company and according to your arguments I anticipate you wouldn't do so either :)
Response from:
TJ
(08/31/03 7:53pm)
Mmh, I don't see such a big margin from it, being a cab operator and paying good fees to mobile network operators. But even http://www.ekahau.comhttp://www.ekahau.com">http://www.ekahau.com has a business case. :-)
Response from:
tabela
(07/26/09 1:31pm)
Nonetheless, in my opinion success will be measured in the positive/negative response by the customers, who are the ones who will actually use this service or not.
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