issues of evolving location based services
Filed in archive Technology on August 30, 2003
Technologyreview has an excellent article about location based services.
It introduces some interesting, although slow in take off, business models from AT&T's friend finder to NTT's navigation service. Germany has seen Mobiloco started with a major flaw, as mobiles you want to ping, must be preregistered as passive users.
I also educated myself in understanding Ekahau's business model.
"To achieve this virtual docent delivery, Accenture employees drew a detailed map of the (Wi-Fi equipped) exhibit area---a process that can take an hour for every 1,000 square meters covered, says Korhonen. Once the map was uploaded into a computer, employees walked around the museum, clicking on the map every three meters and recording the network's signal strength."
Thanks Patrick.
Permalink: issues of evolving location based services
Tags: 2003 based location services entrepreneurship location+based based+services august+2003
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Response from:
TJ
(08/30/03 11:30am)
Right, but does it really help? Mostly I have called a cab it helped pretty much to define a meeting point, like "..just in front of the red house number xx". With the accuracy of 120m with triangulation by most cellular providers it's more a pain than a help, isn't it?
Response from:
Mario
(08/31/03 8:41am)
Due to the limitations of the phone networks, this implementation faces a few obstacles. Nonetheless, in my opinion success will be measured in the positive/negative response by the customers, who are the ones who will actually use this service or not.
Response from:
TJ
(08/31/03 9:01am)
Totally your point :-) However would you bet money on it (= invest in such a company) actually?
Response from:
Mario
(08/31/03 10:03am)
Currently I wouldn't. It is a high-risk venture which makes it unattractive to me. Although I think that the possible payoff in case of success might be worth the investment to some VC firms.
But to sum it up: I wouldn't invest in this company and according to your arguments I anticipate you wouldn't do so either :)
But to sum it up: I wouldn't invest in this company and according to your arguments I anticipate you wouldn't do so either :)
Response from:
TJ
(08/31/03 11:53am)
Mmh, I don't see such a big margin from it, being a cab operator and paying good fees to mobile network operators. But even http://www.ekahau.comhttp://www.ekahau.com">http://www.ekahau.com has a business case. :-)
Response from:
tabela
(07/26/09 5:31am)
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Nonetheless, in my opinion success will be measured in the positive/negative response by the customers, who are the ones who will actually use this service or not.
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