Fast Company portrays 3 CEO with guts - great guideline.

"Panera (still called the Saint Louis Bread Co. in St. Louis, where it originated) has been the darling of both customers seeking an alternative to fast food and investors hoping to find that rare company whose stock has been rising like a loaf of sourdough. Last year, Panera was the top performer on the Standard & Poor's SmallCap 600 Index, with a stock price that jumped 44% from October 2001 to October 2002. Shaich (pronounced Shake ) and his team are bullish about their prospects. "