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Technology
by tj on April 25, 2005
Wow - I always thought this feature has been forgotten totally but Google seems to be serious about CPM ads on targeted sites.
"Ad space will be auctioned on a cost-per-impression basis. This is a first for Google, which has earned its
revenue by selling ads on a cost-per-clickthrough basis.- Advertisers will enjoy a far more granular control of their ad placements, with the ability to pick individual
sites or groups of sites that correspond to keyword concepts. - animated banner ads will be accepted for the first time."
Permalink: Google with CPM ads
Tags:
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google
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Vote for Google with CPM ads:
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Rating: 5.83 out of 6 vote(s) cast.
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Response from:
Home Office Furniture
(06/12/07 7:55am)
IIRC, before the release of AdWords Select in 2002, all advertising on Google was sold on a cost-per-impression basis. This is, however, their first foray into offering CPM-based advertising on third party publisher sites.
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