Google with CPM ads
Filed in archive Technology by tj on April 25, 2005
Wow - I always thought this feature has been forgotten totally but Google seems to be serious about CPM ads on targeted sites.
"Ad space will be auctioned on a cost-per-impression basis. This is a first for Google, which has earned its revenue by selling ads on a cost-per-clickthrough basis.
- Advertisers will enjoy a far more granular control of their ad placements, with the ability to pick individual sites or groups of sites that correspond to keyword concepts.
- Animated banner ads will be accepted for the first time."
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