Google with CPM ads
Filed in archive Technology on April 25, 2005
Wow - I always thought this feature has been forgotten totally but Google seems to be serious about CPM ads on targeted sites.
"Ad space will be auctioned on a cost-per-impression basis. This is a first for Google, which has earned its
revenue by selling ads on a cost-per-clickthrough basis.
- Advertisers will enjoy a far more granular control of their ad placements, with the ability to pick individual
sites or groups of sites that correspond to keyword concepts.
- animated banner ads will be accepted for the first time."
"Ad space will be auctioned on a cost-per-impression basis. This is a first for Google, which has earned its
revenue by selling ads on a cost-per-clickthrough basis.
sites or groups of sites that correspond to keyword concepts.
Permalink: Google with CPM ads
Tags: online advertising google technology entrepreneurship venture+capital please+enter youtube+germany
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(06/12/07 8:55am)
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IIRC, before the release of AdWords Select in 2002, all advertising on Google was sold on a cost-per-impression basis. This is, however, their first foray into offering CPM-based advertising on third party publisher sites.
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