Seems Google has hired many new good engineers lately - seem like RSS ads are finally coming into reach. I never understood why Google left out this space for so long...

" This week, Google spawned a version of AdSense that allows publishers to send a text or banner advertisement alongside syndicated content using Really Simple Syndication (RSS) or Atom, Google's adopted format.

RSS is an open standard for content syndication that is transforming the way people access news headlines and other information such as blogs online. Though it's one of the most promising emerging technologies, publishers have yet to find means of profiting from it. Advertising is widely thought to be the answer.

Companies including Kanoodle, Moreover Technologies and Yahoo are testing similar ad services for feeds.

Robert McLaws, publisher of a Microsoft-focused blog called Longhornblogs.com, is one of the first to experiment with the Google ads this week. He said the graphical ads, in his own customized bright blue, are being fed into roughly 61 feeds of his blog."