Beautiful setting here for the summit - with wonderful views over the San Francisco Bay.

Mike Linksvayer opens the summit with an introduction to Creative Commons, where he works as CTO. Creative Commons has become a commodity and is a known and very much appreciated factor for the audience.

Andy Haliday introduces us to Ourstory - a social networking site that helps you to collect media along a time line. So you can take all your Memento's and put them all into Ourstory (Video, Audio, Pictures, Text). Great emotional presentation - just not sure if the time line feature alone will help against Facebook, MySpace and Tagworld. Ourstory says they are one of the answer for life caching.

Chris Anderson is here to tell us more about his new book The Long Tail and his experience in the media industry (he also edits wired.com - not necessarily a part time job). Also on the panel is John Hagel - thinker and global strategist about media and economics. Conde Naste also just bought back their website from Lycos for a sweet $25 million (they sold it for $83 million in 1999).

Chris is also a big buzzword speaker, Long Tail, RSS, establishing affinity, Trackbacks, Comments, Qualified Leads for Advertisers, user made content - its all in here!

Another panel here in conjunction with the panel in Sydney featuring (amongst others) Craig Newmark and Dr. Moira Gunn. Issue with the panel so far they fail to make a point. Not enough time to speak for the great speakers and a lot of warming up before coming to the point. Nevertheless some smart brains on that panel no doubt at all. Good point from Moira though - publishers 'on a mission' create trust and deliver real opinions to the public.