Seth has been so nice to send me his newest book "Free Prize Inside" a while ago. So here comes my review.

I really like Seth's style of writing. It's easy to understand and he packs things into short sentences. Yet it is no simple stuff. He successfully describes the small differences that are so difficult, to see yet so much needed, to create something remarkable in today's marketing. The free prize is in Seth's terms a product that has an edge that is unique. It's more than an USP it's something outstanding.

This book is a wonderful guideline what could be your very own next billion dollar idea and how you will nurture it.

"The unsatisfied are the folks who don't even realize that they've got a problem that needs solving...That's were the real growth comes from, and where you will find the customers you need when your current product becomes obsolete."

It is especially written for the rather inexperienced entrepreneur who looks for an opportunity within an organization:

"There's no correlation between how good your idea is and how likely the organization [you are in] is to embrace it. None."

I really liked the book it's a good read for one weekend. If you are interested in more stuff from Seth, just mail Ashraf and you have a good chance that he will send you some gifts from Dubai (as I experienced).