Another company we really enjoyed at DEMOfall was Filmloop. The company specializes on producing Filmloops for your desktop and on the web.

We wanted to know more and had Co-founder Kyle Mashima to answer some questions for us:

Q. Please describe your company's product and services?

A. FilmLoop is a photo broadcasting network that allows businesses and individuals to broadcast, find, and share digital content. We provide an instant way to share photos with an entire social network, and have everyone get involved. Plus, FilmLoop is a channel for fresh, entertaining, cool content delivered right to the desktop.

Q. Please let us know more about your background - what did you do before Filmloop?

A. Before FilmLoop, I worked for Adobe -- first as General Manager for Adobe's Consumer Software Division, where I coordinated the development and shipment of PhotoDeluxe, and ultimately as Adobe's Vice President for Strategic Development, where I drove corporate strategy, mergers and acquisitions and alliances.

Q. What is the new service that Filmloop provides?

A. First you need to understand that a loop is a string of images that move across the users' desktop. Loops can be updated at any time with new content and all loop members can see the updates instantly. Individuals can create personal loops with images that reflect who they are and what they care about. Groups, clubs and organizations can create loops to connect, inform and entertain. Information loops, which are operated primarily by news networks and services, provide up-to-date photo-centric features and stories. Commercial loops can promote anything from new products and celebrities to movies and sports. For businesses, FilmLoop is a direct channel to the desktop.

Q. Where do you see your value proposition and innovation in particular?

A. The key value for the user is simplicity and minimum effort. Sharing photos becomes trivial as users simply drag and drop photos into loops. Once you share your loop, anyone who is part of your loop can drag and drop images into the same loop and share with you -- updates instantly appear on the desktops of everyone else in the loop. No login, no URL. Just sit back and get the updates. When you subscribe to content, you do it just once and new content comes to you automatically, whether it's news or a blog or your favorite visual RSS feed.

For companies it's a way to put their products and brands on users' desktops. Companies have a ton of under utilized content that can be presented to users easily. It doesn't take a special tool to do this and it's incredibly efficient to produce. But this is only the beginning. We have beta users testing usages from real time construction site photo inspection to highway traffic monitoring to large corporate information dissemination. The simplicity of FilmLoop lends itself to a lot of potential uses.

Q. You used the term RSS for pictures in your presentation - where do you see the similarities?

A. It's not similarity; we literally parse RSS streams into loops. If the stream has JPEGs, we grab the photo and attach the captions to the photo and maintain the links back to the web site.

Q. How many users do you expect to use Filmloop's service within one year from now?

A. We've looked at the viral growth comparison between eCircles.com and Friendster.com -- eCircles went from 100 to 1,000,000 users in six months and Friendster went from 100 to 14,000,000 users in 13 months -- we believe that we have an even more compelling and easy to use product and that we'll get big quickly. In addition our partnership with Photobucket, the largest photo hosting site on the internet, will drive our growth. They have more than 30 million photo albums and each will soon have a "loop it" button. With one click these albums will be turned into loops and broadcast to many.

Q. Which major platform for online picture sharing is already using Filmloop?

A. FilmLoop is not yet available to the public, so the answer is none at this time.

Q. What are the investors in Filmloop?

A. FilmLoop raised $5.6 million in February 2005 from two Silicon Valley venture capital firms: GlobeSpan Capital Partners and Garage Technology Ventures.

Q. Are you looking for more funding here at DEMO?

A. Our goal in attending DEMO was to introduce the company to the VC community and key technology media.

Q. What are your future plans?

A. We have many new features already in the works such as turning cell phone photos into loops, but the most important thing that we need to do right now is ship the product. You will see many announcements over the next few months.