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Entrepreneurship
by tj on October 18, 2007

CW used to have all server with a company called thePlanet in Texas (formerly Servermatrix). They deliver good products and have an outstanding customer support. However they got desperate and raised prices, reduced number of operating systems they support drastically and pushed very expensive servers in their sales team.
Then Layeredtech came around - in almost the same location (data center might just be minutes away). They offer superb products and choices and ok customer support. We save up to $150 per server there. Many people have been migrating from thePlanet to layeredtech.
Now they put up this ad with a really creative spin I think to poach more people over.
Permalink: creative comparison advertising
Tags:
theplanet
servermatrix
layeredtech
2007
creative
creative+comparison
comparison+advertising
october+
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/97537
Mr Wong
Vote for creative comparison advertising:
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Rating: 8.00 out of 1 vote(s) cast.
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Response from:
Fred333
(10/19/07 9:58am)
Very interesting. That has got to be a tough market when your competition is minutes away.
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