corporate blogging

Filed in archive Entrepreneurship on July 5, 2004

Russell who writes the Mobile Technology Weblog for Creative Weblogging has been interviewed by corporateblogging.info. Here is what he expects working with us:

"What do you expect/hope that the blog will deliver in terms of marketing and branding? Something different compared to other ways of communication?

It's a great way of raising personal and therefore your company's profile. It's also something I am doing as part of my job anyway - keeping up to date with what's happening, so blogging it is very little extra effort. In fact, blogging makes me analyse things more than I normally would too, which is a bonus.

But the specific benefit of marketing is that I get maybe 1,000 people to think about what I'm saying every day - and therefore thinking about me. While I hate the word, blogging can turn you into a guru quicker than any other way right now.

I couldn't get this kind of quality exposure in any other way. Even if I spent a million Euro's a year on advertising and marketing, nothing beats the fact that these people actively seek me out."