consumer products innovation cycles
Filed in archive Entrepreneurship by tj on August 16, 2003
- Sales of most new products display a distinct takeoff in various European countries, at an average of 6 years after introduction.
- The time-to-takeoff varies substantially across countries and categories. It is four times shorter for entertainment products than for kitchen & laundry Appliances
. It is almost half as long in Scandinavian countries as in Mediterranean countries. - While culture partially explains inter-country differences in time-to-takeoff, economic factors are neither strong nor robust explanatory factors.
- These results suggest distinct advantages to a waterfall strategy for introducing products in international markets.
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consumer products entrepreneurship 2003 technology consumer+products innovation+cycles products+inno
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