vc
consumer products innovation cycles
Filed in archive Entrepreneurship by tj on August 16, 2003
A rather new and pretty good research focuses on the very different takeoff cycles for products in various countries. It draws some main conclusions:

  • Sales of most new products display a distinct takeoff in various European countries, at an average of 6 years after introduction.

  • The time-to-takeoff varies substantially across countries and categories. It is four times shorter for entertainment products than for kitchen & laundry Appliances. It is almost half as long in Scandinavian countries as in Mediterranean countries.

  • While culture partially explains inter-country differences in time-to-takeoff, economic factors are neither strong nor robust explanatory factors.

  • These results suggest distinct advantages to a waterfall strategy for introducing products in international markets.



For launching a consumer product in Europe it might be favourable to start form Scandinavia and place R&D in Sweden or Denmark. I haven't found such a good research for corporate customer. However my gut feeling is that Germany remains the adoption leader in this isn't it?

Permalink: consumer products innovation cycles
Tags: consumer  products  entrepreneurship  2003  technology  consumer+products  innovation+cycles  products+inno 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/301
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for consumer products innovation cycles:

  • Currently 6.50/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 6.50 out of 4 vote(s) cast.
Subscribe
Share It
Popular posts from our other blogs:
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!