car hire industry
Filed in archive by tj on July 3, 2003
Germany comes a bit late into this development, but moves strongly (isn't that always the case?). Navicar , Sixti and Interrent have been started to emulate the business model of easycar. Now they all compete for cost conscious customers willing to accept a no frills car at low price. The discount model is based on a purely internet based sales, miniature service and automated
internal processes. Actually it seems Sixti is in the lead, but the regatta has just set sails. And as competition heats up it's terrible for executives but great for consumers!
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Mr Wong
