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Branding a radio station?
Filed in archive Global Economy by tj on March 9, 2006
Branding a radio station?
So FM radio stations have undergone quite some consolidation in the US. CBS Radio formerly infinity Broadcasting owns several dozen of stations now. So I agree the entrepreneurial spirit might not longer be there.



However can somebody please enlighten me why a station has a name like:

  • WNEW-FM or

  • WFNY-FM or

  • WCBS-FM



Why isn't it Kiss FM 90.7 or Oldiesforyou 103.2 FM?



Most of the radio station names here in the SF Bay Area have even more weird names. I always assumed there is a regulatory reason behind it - but which one would that be?

Permalink: Branding a radio station?
Tags: radio  stations  station  branding  entrepreneurship  radio+station  branding+radio  venture+capital 
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