Filed in archive Global Economy by tj on March 9, 2006

So FM radio stations have undergone quite some consolidation in the US. CBS Radio formerly infinity Broadcasting owns several dozen of stations now. So I agree the entrepreneurial spirit might not longer be there.

However can somebody please enlighten me why a station has a name like:

WNEW-FM or

WFNY-FM or

WCBS-FM

Why isn't it Kiss FM 90.7 or Oldiesforyou 103.2 FM?

Most of the radio station names here in the SF Bay Area have even more weird names. I always assumed there is a regulatory reason behind it - but which one would that be?

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Permalink: Branding a radio station?

Tags: radio stations station branding entrepreneurship radio+station branding+radio venture+capital

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Response from: TJ (03/12/06 5:51pm)

Cliff,

thanks a lot for your insightful comment!

When considering the Arbitron ratings I'm even more wondering why using these awkward letters instead of flashy easy to remember brand names?

Or do you mean that existing stations have pumped so much into branding over the last decades that it makes no sense to switch right now?

Best,
TJ

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