« Sharpcast with $13.5... | Main | Interview with VideoEgg's... »

Branding a radio station?

Filed in archive Global Economy by tj on March 09, 2006

So FM radio stations have undergone quite some consolidation in the US. CBS Radio formerly infinity links

Broadcasting owns several dozen of stations now. So I agree the entrepreneurial spirit might not longer be there.

However can somebody please enlighten me why a station has a name like:

WNEW-FM or
WFNY-FM or
WCBS-FM

Why isn't it Kiss FM 90.7 or Oldiesforyou 103.2 FM?

Most of the radio station names here in the SF Bay Area have even more weird names. I always assumed there is a regulatory reason behind it - but which one would that be?

Permalink: Branding a radio station?
Tags: radio stations station branding entrepreneurship radio+station branding+radio venture+capital

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/17978

Hollywood makes progress in controlling your radio - 06 March 2006

Radio Stations Come Alive - 16 May 2007

AT&T Makes Pandora Radio Mobile - 09 November 2007

Radio nur für Handys - 04 April 2008

iTunes charts hit radio stations - 17 August 2008

Vote for Branding a radio station?:

Currently 7.67/10
1
2
3
4
5
6
7
8
9
10

Rating: 7.7 out of 3 vote(s) cast.

Add your response to Branding a radio station?: Response from: TJ Cliff, thanks a lot for your insightful comment! When considering the Arbitron ratings I'm even more wondering why using these awkward letters instead of flashy easy to remember brand names? Or do you mean that existing stations have pumped so much into branding over the last decades that it makes no sense to switch right now? Best, TJ
Name: *	Email: (will never be shown)*	URL:

(* marked fields are required)
Notify me if more comments appear?	Subscribe to TJ's Weblog newsletter? (Newsletters are sent out weekly).	Remember me
Security Code: * (Please help us to sort out spam.)

Please enter your comment here: (Sorry, no HTML is allowed - URLs will be made clickable automatically if you add http:// to your URL.)


We welcome your comments, however all comments are moderated. Offensive or off-topic comments will be deleted and not displayed.

CW Toolbar
RSS	\| See all blog subscribe options
Google	\| What is RSS?
Yahoo!
Addthis
Bloglines
Newsletter

Advertisement - Book yours here.

Check out our Sponsored Blogs!
The Mobile Technology Weblog

Advertisement -
Book yours here..

Contributors (Last 90 days)
Torsten Jacobi (6)
This site has 1757 entries and is powered by Creative Weblogging since June 2003.
Do you want to start or edit an existing blog for us and get paid? More info.
Do you want to advertise on this blog? We have great ideas!
Do you have tips for us? Send them!

Discover TJ's Weblog on your cell phone! Simply type the URL of your favorite blog in your mobile browser.

Advertise with us
Learn more about our advertising options, visit our shop or give Sonja a call at +1 (650) 331 8047.
NEW you can also chat with us.

Loans are a type of debt. Like all debt instruments, a loan entails the redistribution of financial assets over time.
Find the Perfect Business Opportunity
Would you like to have a new interactive marketing channel for your company? Learn more about Sponsored Blogs with Creative Weblogging. See how we helped istockphoto.com and others.
Do you have a blog with more than 50k page views from the US? Let us market your blog.

Advertisement
Book yours here.

Testimonials
'After visiting your site, I feel that your articles are very enriching and aspiring, and I learnt a lot after reading your articles on entrepreneurship...'

Asia, Singapore

'I really look forward to reading content from your site. You really do a great job of keeping yourself and (your readers like myself) ahead of the pack.' Asia, India

'...very inspiring! Really like your site!' Europe, Netherlands

'BTW I m addicted to your website :)' Europe, France

Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..

Disclaimer
Some of the contents of this site are protected Creative Weblogging Ltd. 2004-2008.

Advertisement - Book yours here..

Tell a friend about Branding a radio station?
Recipient email:*	Your email:*

(* Both email addresses are required for sending this article. They will never be shown or used for any marketing purposes)
Please enter a message which will be shown together with the article:

Security Code: (Please help us to sort out spam.)

Branding a radio station?

Filed in archive Global Economy by tj on March 09, 2006

Related Entries:

Vote for Branding a radio station?:

Add your response to Branding a radio station?:

Tell a friend about Branding a radio station?

Check out our Sponsored Blogs!

Our Editors recommend

Contributors (Last 90 days)

Categories

Archives

Advertise with us

Most popular

Testimonials

Recent Comments

Other blogs in the same channel in the Creative Weblogging Network

Business, Economy & Finance

Disclaimer

Find more recent entries from our other publications:

Biz Plan Hacks

China Venture News

Home Based Business

The Personal Finance Weblog

Sox First

The Hedge Funds Weblog