vc

Branding a radio station?

Filed in archive Global Economy on March 9, 2006

Branding a radio station?
So FM radio stations have undergone quite some consolidation in the US. CBS Radio formerly infinity Broadcasting owns several dozen of stations now. So I agree the entrepreneurial spirit might not longer be there.



However can somebody please enlighten me why a station has a name like:

  • WNEW-FM or

  • WFNY-FM or

  • WCBS-FM



Why isn't it Kiss FM 90.7 or Oldiesforyou 103.2 FM?



Most of the radio station names here in the SF Bay Area have even more weird names. I always assumed there is a regulatory reason behind it - but which one would that be?

Permalink: Branding a radio station?

Tags: radio  stations  station  branding  entrepreneurship  radio+station  branding+radio  venture+capital 

Vote for Branding a radio station?:

  • Currently 7.67/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 7.67 out of 3 vote(s) cast.
 
blog comments powered by Disqus
Share It
RSSrss
Google google
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Most Popular   Airline Loyalty Programs   Creative Weblogging   Entrepreneurship   Events   Global Economy   Hotel Loyalty Programs   Politics   Technology   Venture Capital