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Branding a radio station?

Filed in archive Global Economy by tj on March 09, 2006

Branding a radio station?
So FM radio stations have undergone quite some consolidation in the US. CBS Radio formerly infinitylinks Broadcasting owns several dozen of stations now. So I agree the entrepreneurial spirit might not longer be there.

However can somebody please enlighten me why a station has a name like:
  • WNEW-FM or
  • WFNY-FM or
  • WCBS-FM
Why isn't it Kiss FM 90.7 or Oldiesforyou 103.2 FM?

Most of the radio station names here in the SF Bay Area have even more weird names. I always assumed there is a regulatory reason behind it - but which one would that be?


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Tags: radio  stations  station  branding  entrepreneurship  radio+station  branding+radio  venture+capital 

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