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brand building primer

Filed in archive Global Economy on December 10, 2003

Fast Company has an interesting primer about brand building. It especially provides help if you are about to say things like:



  • My brand has been reduced to a commodity.

  • My brand isn't cool.

  • My brand is dead.


You might need urgent help in such a case anyways :-)

Permalink: brand building primer

Tags: brand  2003  building  entrepreneurship  technology  brand+building  building+primer  december+2003 

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