brand building primer
Filed in archive Global Economy on December 10, 2003
Fast Company has an interesting primer about brand building. It especially provides help if you are about to say things like:
My brand has been reduced to a commodity.
- My brand isn't cool.
- My brand is dead.
You might need urgent help in such a case anyways :-)
My brand has been reduced to a commodity.
Permalink: brand building primer
Tags: brand 2003 building entrepreneurship technology brand+building building+primer december+2003
Vote for brand building primer:
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Rating: 9.00 out of 2 vote(s) cast.
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Response from:
John Scott
(12/21/03 5:37pm)
Response from:
TJ
(12/22/03 7:52am)
Nop, you are not blind :-)
I just forgot the link after the backup.
I just forgot the link after the backup.
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I may be blind, but I don't see a link to the primer.