Filed in archive Global Economy by tj on December 10, 2003

Fast Company has an interesting primer about brand building. It especially provides help if you are about to say things like:

My brand has been reduced to a commodity.

My brand isn't cool.

My brand is dead.

You might need urgent help in such a case anyways :-)

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Vote for brand building primer:

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Rating: 9.00 out of 2 vote(s) cast.

Response from: John Scott (12/22/03 1:37am)

TJ,

I may be blind, but I don't see a link to the primer.

Response from: TJ (12/22/03 3:52pm)

Nop, you are not blind :-)

I just forgot the link after the backup.

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