We (Nicole, Anita and me) are here the second day at the Blog University in Napa.

The crowd over here is wonderful - surely influenced by the great setting of this resort. In difference to the BlogBusinessSummit in Seattle this event has many people that are interested in using blogs in their association or company. The Blog University is less about "Look at me - I'm the greatest blogger in the world" and more about "Show me the real ROI".

Anita is right now speaking about brand management for companies in the new networked world using blogs. She also has extended coverage of the event for your consideration.