The hype is back with Chinese search portal baidu.com. James has another great analysis on the IPO and insights about Google's attempt to increase the stake Pre-IPO.

"Insiders have revealed to me that Google does recognize the need to formulate a more deeply embedded China strategy, including expanding staffing for an eventual permanent office and staff in the country despite its relatively late arrival.

Google which owns a 2.6 percent stake in Baidu.com, apparently made a last minute effort to increase their equity stake before Friday's successful Nasdaq listing but were rebuffed by senior management at Baidu. This search engine company,may indeed prove to the essential Chinese Google in name only, but time will tell whether it will come ever come close to matching it in profitablility."

I'm amazed ...