Filed in archive Entrepreneurship by tj on July 1, 2003

While I'm still very much doubting that web surfers will pay for online content, there are some sphisticated new 'audience management" systems. The idea is to reach the 'right' customer instead of throwing ads on anybody. This article features some good insights.

It argues that online revenue streams on professional managed sites are growing constantly.

Newsletters face a declining customer attention.

Online Publishing is very much data Driven and offers have to be tailored in every aspect.

It presents two startups Tacoda Systems and AlmondNet

Have there been any new solutions in the German software market?

Related Entries:

media attention map - 08 October 2003
German audience management - 26 February 2004
A Joke about Shifts in the TV Audience - 23 May 2005
Tracking Anomalies Pervade Web Video - 08 January 2007
Apparently, it is tricky to say how often a show is watched ... - 09 January 2007

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Tags: management audience entrepreneurship 2003 technology audience+management management+solutions ventur

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