audience management solutions

Filed in archive Entrepreneurship on July 1, 2003

While I'm still very much doubting that web surfers will pay for online content, there are some sphisticated new 'audience management" systems. The idea is to reach the 'right' customer instead of throwing ads on anybody. This article features some good insights.

• It argues that online revenue streams on professional managed sites are growing constantly.


• Newsletters face a declining customer attention.


• Online Publishing is very much data Driven and offers have to be tailored in every aspect.


• It presents two startups Tacoda Systems and AlmondNet


• Have there been any new solutions in the German software market?