"hese days, chicken tikka masala and rogan josh are as much a part of British life as fish and chips. More than 8,000 restaurants now indulge Britons' love of Indian food, generating revenues of around $3 billion a year. Noon, meanwhile, is leading the assault on supermarkets. The market for chilled (not frozen) pop-in-the-oven dinners is one of the British food industry's most explosive sectors, with annual sales approaching $2 billion. Three-quarters of British households eat such ready meals; market researcher Mintel International says sales of Indian food in supermarkets have surged almost 60% in the past five years. And Noon sits at the head of the table--claiming 35% of the market and $145 million a year in sales."