ALDI's strategies
Filed in archive Global Economy by tj on September 24, 2003
ALDI the famous Germany based retail chain has lately ventured into the eastern part of the US. ALDI is well known for high quality private label products and it's policy of total intransparency. Almost no financial data from this symbol of Germany's economy are available. Now incredibly enough one 8 year old strategy paper (in German only) is available. It gives some nice insight about retail markets and private label vs. known brand strategies from ALDI's perspective.
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2003 strategies aldi entrepreneurship technology aldi+strategies september+2003 venture+capital
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