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ALDI's strategies

Filed in archive Global Economy by tj on September 24, 2003

ALDI the famous Germany based retail chain has lately ventured into the eastern part of the US. ALDI is well known for high quality private label products and it's policy of total intransparency. Almost no financial data from this symbol of Germany's economy are available. Now incredibly enough one 8 year old strategy paper (in German only) is available. It gives some nice insight about retail markets and private label vs. known brand strategies from ALDI's perspective.


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Permalink: ALDI's strategies
Tags: 2003  strategies  aldi  entrepreneurship  technology  aldi+strategies  september+2003  venture+capital 

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